To create media cut-through for the launch of leading animal health company, Zoetis’ Centre for Digital Innovation in Tech City, we combined a PR stunt, which involved taking a herd of Fresian cows (very well cared for throughout, of course…) to Shoreditch with an official launch event at the House of Lords.

Coverage was generated in The Daily Telegraph and Telegraph online and client interviews arranged with numerous journalists. Twenty five pieces of coverage were generated across all of the client’s key media sectors with a huge uptake of cow photographs. The event at the House of Lords was attended by Lord Trees and Lord de Mauley together with 65 invited guests, achieving a 100% attendance rate.

Telegraph cows