We work with Camelot to organise winner press conferences, promote play for new and existing games and support special landmark events.

The brief requires the agency to move fast in organising winner press conferences in addition to a need for constant creativity to deliver promotional stories, from lonely hearts ads searching for missing winners to champagne spraying lessons as a launch-pad for new games.

Our stories generate a stream of coverage in the regional broadcast and print media in addition to national coverage.

Brighton policeman Stuart Block and his beloved labrador Harry celebrate after winning £59,128 on the National Lottery. Please credit VERVATE

Please credit WWW.BRIGHTONTOGS.COM/Skye Brackpool 07973 677017/01273 275162 20140305 Lottery EuroMillion Win Portsmouth A syndicate of three colleagues from a sailing holiday company in Portsmouth celebrate winning £1,000,000 in the EuroMillions Millionaire Raffle on Friday 28 February 2014. Pictured : Terry Hunt, Andy Wallace and Alison Gruar.